Writing a book on how to become a Marketing and Technology Service Provider is something I suppose we could do. But even after reading it you would still have to hire expertise in marketing strategy development, copy writing, web development, subject matter experts for technology and marketing sales, designers, a development team and project managers that understand delivering on multi-part programs.
We know that some of you could certainly afford to do that and some of you could purchase a marketing agency or a technology development company, but those moves come with a tremendous amount of risk. We are here to provide you with a different option. Hiring Greystone Results is comparable to hiring a full, seasoned staff of professionals, each with specific skills and roles, all for the price of less than one employee. We become an extension of your business and provide an incredible return on your investment.
Greystone Results is the name of this product for a very important reason. We exponentially increase your ability to become a marketing service provider. As far as your customers know we don't exist, our team becomes your team and we work with / respond to customers under your brand. We traditionally have email accounts and phone extensions at your company and are card carrying members of your organization.
We provide you with marketing materials, web and social environments, training, and subject matter experts who participate in sales opportunities and project management.
Marketing Materials
Within the two weeks of signing up you will be provided with a branded capabilities brochure that includes your existing capabilities and the additional solutions you are able to take to market as a result of our relationship. In addition to the capability brochure you will also receive individual sell sheets that highlight each of your new products and services.
We take care of the creative and copy development as well as the development of samples throughout the marketing materials.
A Custom Marketing Program
The first marketing program we execute for you is your own. We do this for a number of reasons; first and foremost we believe in marketing and believe that we should communicate your ability to do new things for your clients by using them. The second reason is that this demonstrates to your sales team the process associated with building and executing a campaign and provides them with a comfort level we can execute the deals they sell.
We will take you through a needs analysis discussion and write a custom marketing plan. Marketing strategy, creative, copy and development of PURLs/GURLs are all included in your agreement.
Website and Social Media Development and Maintenance
When you come on board we provide you with a new web presence that reflects the new products and services that you have to offer. We will take the best of your existing environment and elevate the presence wherever necessary. Development, copy writing and creative are all included.
In addition to your new website we will also establish your social media presence and begin leveraging it to promote your new services. Ongoing management of your social media presence is included in your agreement.
Training
We have training sessions written to give you the 10% you need to know to feel comfortable talking about your new solutions with a customer and to be capable of moving customers through the solution sales cycle. We break the training sessions into two sessions that can be customized based upon existing expertise.
Session One: Marketing Solutions
- Getting Started With Marketing Solutions
- Selling Social Media Solutions
- Selling Text Message Marketing Solutions
Session Two: Technology Solutions
- Getting Started With Web to Print Solutions
- Selling Ecommerce Solutions
- Selling Purchasing Systems
- Selling CRM Solutions
Subject Matter Experts
We are your support team for every stage of the sale cycle where a depth of knowledge is required. We have hired the experts so you don't have to. We have staff to take your needs analysis notes and turn them into marketing strategy documents. We are here to help with marketing solution sales calls and technology solution demonstrations. Whenever an expert required you will have one available.
Subject Matter Experts are Available to:
- Conducting Needs Analysis Meetings
- Writing Strategy Documents
- Conducting Technology Demonstrations
- Participating in Technology Discussions with Client's Technology Teams
- Project Managing the Execution of Technology and Marketing Programs
Product Development
You need to stay relevant to your customers and we need to stay relevant to you. The world of marketing technologies is evolving daily and we invest the time required to make sure we understand the latest products and services available to sell into the market. You can rest assured that we are eternally developing new products, marketing materials and training presentations to keep you at the fore front of the industry.