Email Marketing

In the world of marketing there are two ways to drive a greater return on investment (ROI) from your customer's marketing dollars; reduce the cost of touching their clients or increasing the rate of response generated. Utilizing email to communicate relevant offers can be a great way to accomplish both.

Touching existing clients and known prospects with an offer via email costs much less than direct mail and has been shown to drive significant results when done correctly. If your clients do not have email addresses for their customers and prospect communities, there are many ways you can help them to begin building out their database. With Stealth you provide a number of services that can help your clients collect their customer's information. With Stealth you will work closely with your customer to create a strategy based upon their existing client interaction and available budget.

In many cases we can help them quickly build their database by creating a relevant offer that requires the customer to provide an email address via a micro site. Relevant offers could include drawings for significant prizes or free items from your product line.

Once they have an active database in place we can help them begin relaying important information in addition to promoting special offers and services. Studies have shown that the best ongoing offer conversions are attained by companies who send emails on a weekly basis. It has also been shown to facilitate a greater conversion rate if the email contains useful information along with their offer.