Text Message Marketing
Mobile text advertising delivers messages that are more timely and more personal than any other advertising medium. Our phones follow us to work, home and play, so important messages can reach us wherever we are. Unlike other electronic communications, we regard text messages as the most urgent to be read, and responded to, so important messages can reach us whenever they are sent. No other advertising medium delivers these benefits. With Greystone Results Squared you deliver these benefits in a complete mobile text advertising platform that allows advertisers to reach their target audience with highly effective, timely and personal messages.
With us you help your customers leverage the growing trend of text messaging to communicate with your target market. Engaging consumers through text messaging technology also provides the benefit of capturing their contact information. Once opted in, these consumers are added to a subscription list that your company can directly contact. Then, by continually growing your subscription lists, you ensure your company increased brand recognition and an intimate relationship between you and your consumers.
TEXT MESSAGING STATISTICS
- Over $1 billion in global advertising in 2007; $16 billion by 2011 ($2.9 in the US)
- Over 3 billion phones in the world
- 86% of the US population (13 and up) own a mobile device
- 43% of mobile phone users send at least one text message a month
- 43% of "texters" (17% of total market) have received an SMS advertisement
- 12% responded to the ad
- 89% of mobile adverts were read, 5% were forwarded to friends/families
- 43% of advertisements prompted brand recall